James has over 15 years years of motorsport experience from both behind the wheel himself, as a media personality and as a digital marketer in sport.

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He has interviewed drivers and team bosses up and down the current Formula 1 grid and works closely with Ferrari interviewing their F1 drivers and hosting guests on race weekends within the official Ferrari F1 1 Club.

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As the Founder & Lead Digital Strategist of 16K Agency, James leads an international agency team working with some of the world's leading brands in live events, sport, eCommerce and entertainment.