James Towers3 min.Dear brands, let’s get real about Instagram ReelsBrands can finally play with TikTok-ish content in the more familiar surrounds of Instagram. And this is exactly where it’s gone wrong.
James Towers4 min.The Ups & Downs of Having A Break Up With Bad Content – Don’t Be Mad At Instagram’s New AlgorithA couple of weeks ago I wrote about how Instagram’s new algorithm was being tested on my personal account. It was strange and pretty...
James Towers3 min.Here’s What Instagram’s New Algorithm Actually Looks LikeLast week Instagram announced what most marketers knew was inevitable, an algorithm. The Facebook owned micro-blogging rocket ship...
