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James Towers

3 min läsning

Dear brands, let’s get real about Instagram Reels

Brands can finally play with TikTok-ish content in the more familiar surrounds of Instagram. And this is exactly where it’s gone wrong.

James Towers

4 min läsning

The Ups & Downs of Having A Break Up With Bad Content – Don’t Be Mad At Instagram’s New Algorith

A couple of weeks ago I wrote about how Instagram’s new algorithm was being tested on my personal account. It was strange and pretty...

James Towers

3 min läsning

Here’s What Instagram’s New Algorithm Actually Looks Like

Last week Instagram announced what most marketers knew was inevitable, an algorithm. The Facebook owned micro-blogging rocket ship...