A couple of weeks ago I wrote about how Instagram’s new algorithm was being tested on my personal account. It was strange and pretty confronting when a 15 hour-old post of a baby stared me down from the top of my feed. Death of the ‘Insta’ part of the ‘Gram seemingly was going to be a big deal. But I’ve moved on. And so will you. You’re better than all that unsightly content cluttering your feed and you just haven’t realised yet how you fell in love with a gorgeous Instagram

Instagram’s announcement of a Facebook-like algorithm has sent chills through bloggers and brands the world over and also received a hostile backlash from many general users in the Instagram community. My personal Instagram account has been in the global test group for the last couple of weeks and here’s what I can tell you; if you don’t like babies, puppies or bikinis you’re going to hate the new-look Instas and brands will have to sharpen up too. Algorithms Killed the Chron

Last week Instagram announced what most marketers knew was inevitable, an algorithm. The Facebook owned micro-blogging rocket ship claimed a slip in engagement for its user’s content to around 30% as the reason. More likely the truth is probably about dollars and cents, as pressure from investors on Wall Street for social platforms to start financially performing gets more intense. Bloggers, brands and influencers went into melt down and posted very spammy “Turn Notifications